June 16, 2024

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“THE LOFT” BY BRUSSELS AIRLINES AND LEXUS NAMED “EUROPE’S LEADING AIRLINE LOUNGE” FOR FIFTH CONSECUTIVE YEAR

3 min read
  • Esteemed award voted for by lounge guests and travel industry leaders
  • The exclusive luxury lounge concept remains a benchmark for business travellers
  • THE LOFT’s sophisticated design and craftsmanship echoes that of Lexus cars

THE LOFT at Brussels Airport has been again named “Europe’s Leading Airline Lounge 2023” at the prestigious World Travel Awards. The announcement was made last Friday evening at an exclusive gala ceremony in Batumi – Georgia, attended by selected decision-makers, influencers and media from travel, tourism and hospitality. Conceived, crafted and curated by Brussels Airlines and Lexus, THE LOFT lounge has claimed this accolade each year since it opened in 2018.

“Winning this prestigious award for the fifth consecutive time, while having to compete against lounges of globally known airlines, is a real honour. It’s a recognition for our hard work every day, creating a space where people feel at home. I want to thank our guests for their trust in us, all our partners for the great collaboration and of course our team for propagating Belgian hospitality,” comments Olivier Brynaert, Head of Customer Experience, Brussels Airlines.

“This award reaffirms The LOFT as a tangible expression of our brand promise to ‘experience amazing’, and to win it for the fifth time in a row, shows our and all partners unwavering commitment to improve year on a year in a world of fast changing customer expectations”, comments Tommaso Grassi, Head of Communications & Customer Experience at Lexus Europe.

“With its blend of Lexus Takumi craftsmanship and Japanese Omotenashi hospitality, the LOFT offers a uniquely personal luxury experience for the business traveller.

The same purpose has driven the development of the last model of our electrified range, the New Lexus LM, that pushes the boundaries of ultimate in car passenger experience.”

Across more than 2,000 m2, the lounge divides into luxury areas with distinctive ambiences, including a central bar, comfortable seating zones and a break-out space for undisturbed working. Iconic Lexus design elements characterise the space, including detailing from the Lexus signature grille, Lexus library and a Mark Levinson audio system.  

On entering THE LOFT, guests are greeted with bespoke touches such as a personal welcome and traditional warm Oshibori towels. They can relax with a wide array of digital newspapers in Lexus LS-like shiatsu massage chairs, enjoy the extra-sensory Grohe shower suites or take a refreshing nap in a bedroom with starlit ceiling, before savouring the fine catering which includes exclusive delights from a Neuhaus maître chocolatier.

THE LOFT at Brussels Airport draws on the award-winning INTERSECT BY LEXUS brand space in Tokyo. This unique airline lounge concept was inspired by Lexus luxury, design and the traditional Japanese Omotenashi hospitality, which centres on anticipating a guest’s needs even before they do.

Lexus Brand Ambassadors welcome guests in THE LOFT each day from 5 am till 9 pm. More information on THE LOFT by Brussels Airlines and Lexus can be found at: THE LOFT By Lexus | Lexus Europe.

 

ABOUT THE WORLD TRAVEL AWARDS

The World Travel Awards were established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Celebrating its 30th anniversary in 2023, its programme is the most prestigious and comprehensive in the industry, with in excess of 2 million votes being cast.


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