The Best New Season Fashion Brands And Buys Of 2024

Molly Goddard has a knack for sprightly knits – and her new striped Joanna cardigan, made from shimmering Lurex, serves as proof. Also on our wish list for this week: Loewe’s playful Mary-Jane mules, which are the perfect transeasonal shoe, The Row’s holiday-ready raffia bag and Massimo Dutti’s wide-leg linen trousers.

Erdem’s floral velvet midi-skirt is the definition of spring style. Pair with a vanilla-hued vintage Gucci Jackie bag and Bottega Veneta’s Fin earrings – the brand’s latest cult jewellery, following the success of its teardrop earrings – for maximalist appeal. Speaking of cult buys: Wales Bonner’s crochet-trimmed, recycled jersey hoodie is a seasonal must-have.

Forget “pop of red” – Cos’s racer-back dress, rendered in a striking postbox shade, is a punch of red. Not quite ready to embrace the bold colour? Try Toteme’s striped, rib-knit maxi realised in the same tank silhouette. Either dress would style well with Birkenstock 1774’s new buckled Milano sandals or Ganni’s oversized bomber jacket.

The “pop of red” trend has made its way down to the footwear department this season, and this week, we found the perfect pre-loved knee-high boot from Hermès in a traffic-stopping shade of crimson. Elsewhere, we have our eye on Tory Burch’s new-in collection, specifically a white, deconstructed denim skirt – just add a navy crew-neck knit now and a white tee come summer.

When we saw Dries Van Noten’s longline polo on the runway, we couldn’t wait for it to drop in store, and we’re happy to report that it’s finally arrived. Style it up with a mesh midi-skirt, as seen on the catwalk, or keep it casual with a pair of slouchy jeans. Timberland X Veneda, meanwhile, has brought an unexpected twist on the classic yellow boot with a pointed toe and a stiletto heel – the ultimate accessory mash-up.

If you haven’t heard of Hope Macaulay, here you go. Based in Northern Ireland, all pieces are handmade and come packed full of character – the red bow sweater currently sits at the top of our wish list. You might also be interested to know that pre-loved site Hardly Ever Worn It is now available at Luxury Stores at Amazon, and we have our eyes on a Jil Sander silken pouch, which will be ideal for spring wedding season.

The weather might be all over the place right now, but rest assured that spring is just around the corner. When it finally arrives, we’ll be reaching for tailored shorts – ideally Loewe’s wrap-effect pair. We recommend styling with a collared knit and ballet pumps.

Calling all sunglasses aficionados: Cos X Linda Farrow is back for another season, and it’s as good as ever. The collection’s Flight aviator sunglasses are exactly what we need to give our spring separates a little ’70s flair. Elsewhere, we’ve seen mules having a real moment, with comfy suede styles popping up in the Vogue offices this month.

If you’re looking to update your dress collection this March, allow us to point you in the direction of & Other Stories’s beige midi-dress, which is a stylish, utility-inspired alternative to the season’s typical floral offering. We also have a soft spot for puffed hemlines, as seen in the below mini from Mango, which would look fun layered underneath a navy knit and styled with biker boots.

Clarks’s collaboration with fashion editor fave, Martine Rose, has stolen our hearts this month, and the curved-heel loafers in faux snakeskin are well worth a look. We’re also on the lookout for spring-ready staples, with trench coats and shirting topping our wishlists – Studio Nicholson and Cos are delivering in this department right now.

If you invest in a skirt this season, make it knee-length – like Dries Van Noten’s printed Sispy skirt, which is the ideal partner for Jimmy Choo’s knee-high boot. M&S also caught us off guard this week with the perfect textured white top, which will look just as good with wide-leg trousers as it will miniskirts.

Bows seem to be adorning everything this year, if social media is anything to go by, and Simone Rocha is the reigning queen of all things coquette. The brand’s black bow drop earrings are a great entry point to the trend. Balance out the girlishness with a bit of sportswear – a vintage Adidas track top will do the job nicely.

The barrel-leg trouser is the unexpected silhouette primed to take over our wardrobes in 2024, and Cos has just delivered an easy entry point to the trend with its black tailored pair. Elsewhere, we have Dries Van Noten’s “pop of cobalt” ribbed knit – pair with warm shades of burgundy and brown this February.

The dress-over-trousers look has been a popular styling motif on the front row this season, but it can be tricky to recreate. Start your search with a vintage lace dress and then layer-up with baggy jeans and a roll-neck knit. Mulberry’s pre-loved bag edit is another noteworthy discovery this week, with all the totes delivering on purse-friendly prices and vintage kudos. A win win.