Cool Clothes for Men in 2025

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Japanese designer Nigo (Bape, Humanmade) and multi-hyphenate Pharrell might regularly link-up outside of work, but the Billionaire Boys Club and ICECREAM founders hadn’t collaborated on clothes a long while. That changed when they joined forces to design the Louis Vuitton Autumn/Winter 2025 menswear collection. The wait was certainly worth it: the collection delivered an imaginative yet grounded range of modern wardrobe essentials, including standout pieces like the bon bon pink workwear jacket.

£2,670; louisvuitton.com

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Speaking of Billionaire Boys Club, the 22-year-old marque has just started stocking a very strong jacket of its own. An Americana-flavoured varsity jacket that’s made wearable thanks to its limited colour palette.

£525; bbcicecream.eu

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Stow away the day’s essentials in Dunhill’s sleek new tote bag, available in chocolate brown or black. Crafted from full grain calf leather, it can be carried by the top handles or worn over the shoulder to give even the most casual attire an instant upgrade.

£1,595; dunhill.com

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The Oasis x Adidas line is more than just merch – it’s an elevated, timeless collection of pieces comparable to the coveted Wales Bonner x Adidas collaborations. Dubbed “Original Forever” and featuring 26 pieces, it celebrates the enduring bond between the band and Adidas (even if it is their first official collaboration!).

£45; adidas.co.uk

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Let’s be honest: your bracelet probably can’t compete with this. Every single stone is directly sourced from the Lundhs mines of Larvik, Norway. And the metal? That’s 100% recycled sterling silver, beautifully finished with a lustrous rhodium plating.

So, sounds better than yours – right?

£319; tomwoodproject.com

Staying at the Mandarin Oriental hotel in Hyde Park is plush enough – but Sunspel’s new collaborative effort has kicked things up a gear. The Nottingham-based staples brand has collaborated with the London hotel on a bespoke version of its classic t-shirt, complete with stitching that takes inspiration from the Mandarin Oriental’s signature Celadon green. It’s available to guests staying in the Signature and Speciality Suites throughout July 2025.

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Cactus Plant Flea Market, the quirky Brooklyn-based label known for its Midas touch, has once again struck gold, this time by lending its singular sense of design to a new tee for Homecoming, a company dedicated to celebrating African culture.

£78; our-homecoming-store

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A less unexpected trend (since this one has melted out of womenswear and into our realm): butter yellows. The hues first came for our shoes (example a, example b), and now they’re hoping to be spread across the rest of us.

£95; mytheresa.com

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For the first time ever, the MoonSwatch is available from the official Swatch webstore. Initially, in four fan-favourite colourways: Moon (on the left), Earth, Mars and Sun.

£240; swatch.com

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Give YMC’s chore jacket with inherent personality even more of your own by throwing a handkerchief of your choice in one of the lower pockets, and tucking an accessory of your choice (a paint brush? a pen? a flower?) into the chest.

£295; endclothing.com

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Pennon, the emerging Korean label, delivers a cowhide zip-up boot that effortlessly fuses motorcycle grit, western charm and rock-n-roll attitude.

$460; pennon.kr

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John Lewis is venturing into contemporary high fashion, starting with the British fashion scene’s golden boy, Steven Stokely Daley. How did the retailer snag the burgeoning sartorial hotshot? It’s likely that the Scouser has an affinity for the department store given its prominence Liverpool city centre.

Anyway, here’s a fantastic camp collar button-up from S.S. Daley via JL that’s calling for a summer outing to Petersham Nurseries.

£450; johnlewis.com

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Slouchy striped polos epitomise where we’re at with fashion right now — a nexus between the old fads (Y2K, normcore, dadcore) and the new (indie sleaze, boho, St Andrews prep). Wales Bonner and Adidas has just released their sporty-chic contribution to the bubbling micro-craze.

£180; endclothing.com

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A fun, cute, inoffensive way of telling others know you’re on low power mode, socially speaking.

£19.90; uniqlo.com

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Swatch has re-launched its nineties Scuba line (read about the 12 craziest from the original run here) starting with five watches inspired by jellyfish. This is Egg Yolk, our favourite.

£135; swatch.com

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Boat shoes for the summer are sailing in from a fleet of fun collabs, including Jacquemus in collaboration with Timberland, Uniform Display also in collaboration with Timberland, Vilebrequin in collaboration with G.H. Bass and Filippa K in collaboration with Sebago. And beyond the alliances, Auralee – an IYKYK Japanese marque that has rethought the classic footwear silhouette for the demure luxury lad of today.

£815; luisaviaroma.com

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By applying its now-signature dusty, mucky finish, Acne Studios provides the returning wordmark tee with modern edge.

£270; endclothing.com