Belgium’s Brussels Airport Now, Recognised for Tourism Excellence as THE LOFT Wins Europe’s Leading Airline Lounge 2025

At the World Travel Awards Europe 2025, THE LOFT by Brussels Airlines and Lexus received the title of Europe’s Leading Airline Lounge 2025, and Brussels Airport’s international reputation was further enhanced. This was the result of the announcement made during the European Gala Ceremony in the Forte Village Resort located in Sardinia, Italy.

As one of the key aviation hubs in Europe, Brussels Airport contributes to the growing reputation of Belgium in the aviation and tourism industry. This award also emphasises the unwavering commitment of the airport to provide quality and innovative services to international travellers who use the airport every year.

Transcending Boundaries in Airport Lounge Service

The LOFT by Brussels Airlines and Lexus, located in Pier A of Brussels Airport, is the result of the collaboration between the airline and the luxury car manufacturer to transform the experience of guests before departure of the flight.

The lounge is over 2000 square meters in size and offers an unparalleled travel experience which is the most differentiated in its design, comfort and technological amenities. The space includes separate areas for business meetings, relaxation, and dinin,g allowing for the integration of air travel and Belgian hospitality at its finest.

Business class travellers and those with certain elite frequent flyer credentials have access to THE LOF,T, while other passengers wishing to purchase additional comfort during layovers can access selected day passes.

Construction and Facilities

Brussels Airlines and Lexus’ collaboration style THE LOFT to reflect calm while providing efficiency to those preparing to take on their international flights. The open plan seating and private resting areas with softened lights provide a balance between relaxation and productivity which is needed during a layover.

Facilities include:

Dedicated rest areas with adjustable recliners and sleep pods.

Design spa-style private shower suites.

Gastronomy area with internationally recognised and freshly prepared Belgian dishes.

Barista stations providing cafe-style drinks.

Business quiet zones co-working spaces.

Showcase area featuring Lexus design and technology.

The economics of Japans minimalism and the plush heritage of Belgium have a proven impact on the lounges which correlate to the strategy of Brussels Airport and a city with such international influenceImportance of Awards and their Recognition.

The World Travel Awards are given to the best in the travel and tourism industry and the winners are chosen by a mix of public voting and industry analysis. For Belgium, the latest award solidifies Brussels Airport’s standing as one of the most strategic air travel hubs in Europe.

The award enables THE LOFT to be positioned within the airport, further promoting Belgium as an important location for both leisure and business travel. The lounge is still a point of interest for most, if not all, Europeans and is used as the standard for most airport hospitality ventures.

Impact of Travel and Tourism.

As one of Belgium’s main gateways to the world, Brussels Airport connects with over 200 global destinations. With the increasing annual traveller numbers, infrastructures such as THE LOFT are essential to the tourism development of the country.

Brussels, the capital of Belgium and famous for its Europe-centred institutions, is less than an hours flight to other important cities such as Paris, London, Amsterdam and Berlin, making it an attractive stop for tourists travelling within Europe. Every year, Brussels attracts millions of tourists with its stunning architecture, delicious food and iconic European landmarks.

Lounge access proves beneficial for all transit travellers, especially those who are connecting between loosy continents. With THE LOFT, it is a step forward in keeping Brussels on the map for transfer and short stay travelers. It is in line with the overall objective of positioning Brussels as a transfer and short stay destination for travelers all over the world.

Travel and Visitor Experience

Award-winning lounges are available for use by travellers who enter Brussels overland and those who disembark on connecting flights. Essential Information for Implementation includes:

“Location: Pier A, Brussels Airport (post-security, near Schengen departure gates).

Access: Eligible passengers (Business Class and select loyalty tiers) may use the facilities at no cost, with paid access available subject to capacity.

Hours of operation: Brussels Airlines’ flight schedule.

Amenities: Wi-Fi, Business facilities, Family-friendly spaces, Courteous staff, Shower and dining.

Brussels is positioned conveniently for visitors who wish to spend time sightseeing. They can reach the city from the airport in about 20 minutes by train. Tourists on a short stay can access the primary tourist sites including the Grand Place, Atomium, and the European Parliament.

Growth of Tourism and flight connections to Brussels Airport

Belgium is enhancing its tourism profile and connections. With direct flights to all major European, Asian, African and American cities, Brussels Airport is the largest international access point for the country.

Flight operations to leisure locations have seen an increase in frequency which has benefited inbound tourism in Belgium especially with the recent partnerships in aviation. The growth of travel areas in Belgium for those with money to splurge on areas like THE LOFT brings additional revenue and enhances the comfort and cultural experience of travel.

Belgium offers a combination of the new and the old to the average tourist with the crowning jewel in the centre of its capital, Brussels. Close to Brussels, destinations like Bruges, Ghent and Antwerp are a hit with those on a cultural getaway.

Innovation and Sustainability

Through initiatives like managed pavements, Brussels Airport and the other partners are still able to observe the tenets of sustainable construction and design. THE LOFT, with its waste-friendly practices, locally sourced energy-efficient architectural materials and lights, helps Brussels Airport align with its airport-centred sustainability goals.

All these initiatives proves there is a commitment to the in the vision of the tourism of Belgium, which aims to downsize the growth with which environmental damage the system aims to control. Belgium aims to set the benchmark for sustainable travel in Europe.

Conclusion

The conclusion, the business ethos of THE LOFT, is proof of the dedication to improving the quality of tourism to Belgium. That is the reason Brussels is proud to present in the Europe Leading Airline Lounge. The addition of Brussels Airlines and Lexus to the list of partners Brussels Airlines is proud to make. 2025 is the year Belgium Airlines plans to achieve a sky-high target in tourism.

Situated within the bounds of Brussels Airport, the lounge is not only an area of transit but a manifestation of the country’s approach to welcoming and the art of design and cultural identity. The continued recovery and evolution of global travel means the capital of Belgium will continue to be a point of international aerospace crossroads. With the addition of THE LOFT, a new standard in comfort and ingenuity in travel has emerged.