The Best Early Prime Day Fashion Deals of 2024

Amazon is already a great place to save on everything from minimalist basics to statement designer pieces, but with Prime Day just around the corner, the coveted discounts are set to get even sweeter. The e-commerce giant just announced that its biggest sale of the year will return July 16 and 17—and in the leadup to the event, there are already tons of incredible early Prime Day fashion deals worth shopping.

Airy sundresses, chic sandals, and cult-loved denim staples are all up to 62 percent off right now, as are plenty of sleek swimsuits, top-rated workout styles, and even a handful of luxury bags. Essentially, no matter what you’re in the market for this season, there’s a good chance you’ll currently find it slashed on Amazon.

To help you get a headstart on filling your cart, we curated a list of all the best early Prime Day fashion deals that are underway. Snag your must-haves below, and circle back here on July 16 for even more stellar Prime Day discounts.

Best Prime Day Clothing Deals

Amazon’s early Prime Day fashion deals are chalk full of vacation-ready dresses and wardrobe essentials like denim cut-offs and staple button-downs. Stock up on everything you need for your warm-weather closet from favorites like Levi’s, Cinq à Sept, and Paige.

Best Prime Day Intimates Deals

You can never own too many comfortable bras and undies. Right now, you can score up to 62 percent off styles from some of the buzziest lingerie brands such as Pepper, Cosabella, and more.

Best Prime Day Activewear Deals

Here’s your excuse to finally upgrade that ratty old pair of gym leggings. Amazon has steep discounts on tons of highly-rated options—plus rare deals on best-selling sports bras, running shorts, and tennis dresses for all your workout needs.

Best Prime Day Shoe Deals

Looking to up your shoe game this season? Whether you’re looking for your new go-to-office loafer, some minimalist sandals, or a versatile pair of white sneakers, Amazon has you covered with tons of fantastic footwear deals.

Best Prime Day Swimwear Deals

Since you’ll likely be spending plenty of time near a body of water this summer, it’s worth taking inventory of your swimwear. If your lineup could use a facelift, head to Amazon to score a classic one-piece, trendy bikini, or striking cover-up starting at just $50.

Best Prime Day Handbag Deals

If you’re looking to invest in a new handbag, Amazon’s under-the-radar selection of premium styles is currently stacked with savings. For a limited time, enjoy hundreds of dollars off lustworthy finds like Naghedi’s celebrity-loved St Barth’s tote or a mini version of Chloe’s iconic Joan crossbody bag.

Best Prime Day Jewelry Deals

Speaking of accessories, Prime Day is also the perfect moment to update your jewelry box. Find over 45 percent off a range of timeless and bold baubles, from sparkling tennis necklaces to sculptural drop earrings, to jazz up everyday outfits or complete more formal ensembles.