Meet Seasons – the new online shopping destination fashion editors are obsessed with

Run, don’t walk: a new luxury e-commerce site has arrived, and it’s safe to say it’s fast becoming our shopping obsession. 

Launched under the backing of high street giant Next, the UK’s largest online fashion site, Seasons (next.co.uk/seasons) offers luxury clothing and accessories across the women’s, men’s, and children’s categories.

With offerings from the likes of Ganni, Marc Jacobs, Rixo, and Coach, the list of brands available on the site reads like a fashion insider’s dream wardrobe. You’ll also find carefully-curated edits and gorgeous shoots, all designed to help ensure a seamless, quick shopping process for time-poor shoppers. 

Seasons

Of course, it’s been a tricky time for luxury e-retailers in recent years, with the fashion set’s favourite Matchesfashion shuttering earlier this year, and Farfetch only just avoiding bankruptcy in 2023. So, what makes Seasons different? 

Firstly, the idea behind the brand is to appeal to all fashion-conscious individuals no matter where in the UK they’re based. With 87% of women outside of London feeling underserved when it comes to luxury fashion, the e-commerce site aims to tap into the spending power of this previously underrepresented market. 

‘With a focus on investment-worthy pieces and high quality service, we believe Seasons will reach a customer who has, until now, been overlooked in the UK,’ says Jade Taylor, brand director at the online retailer. Thanks to Next’s impressive UK-wide logistics network, the site is able to offer next-day delivery options (no matter where you are based) as well as 500 national collection points. 

The site couldn’t have launched at a better time as Christmas gifting and partywear is the only thing we’re thinking about right now. Despite its luxury leaning, there are also loads of affordable pieces under £100, meaning it’s a great one-stop shop for ticking off everyone on your Christmas list. 

You can shop online at Seasons here. Or, head to the edit below for a roundup of the YOU Magazine team’s favourite pieces. 

What we’re shopping at Seasons right now

Card holder, £85, Marc Jacobs at Seasons

Scarf, £145, Ganni at Seasons

Dress, £295, Rixo at Season 

Jumpsuit, £170, Varley at Seasons

Bag, £355, Dragon Diffusion at Seasons