Sapporo Snow Festival Joins Tokyo Marathon Expo, Oniyo Fire Festival, Nagasaki Lantern Festival , Japanese New Year and many more to Promote Japan’s Rich Cultural Heritage Tourism Sports and Winter Celebrations Across the Country

Japan is known for its vibrant culture, breathtaking landscapes, and rich traditions.January 2026 in Japan is set to be an exciting month for travelers with a series of world-class events that highlight the country’s vibrant culture, rich history, and winter charm. From the stunning ice sculptures at the Sapporo Snow Festival to the exhilarating Tokyo Marathon Expo, and the fiery traditions of the Oniyo Fire Festival, Japan will be buzzing with activities. The Nagasaki Lantern Festival will light up the streets with vibrant displays, while the Japanese New Year (Shogatsu) celebrations will bring the country’s cultural practices to life. Each of these events offers a unique opportunity to experience the best of Japan—whether you’re indulging in winter sports, participating in traditional ceremonies, or immersing yourself in festive atmospheres.From cultural festivals to outdoor experiences, the following travel events promise to provide unforgettable experiences for those visiting Japan in early 2026.

1. Sapporo Snow Festival 2026 (Sapporo, Hokkaido)

• Dates: Early to mid-February (but events and installations begin in January)
• Location: Sapporo, Hokkaido
• Overview: The Sapporo Snow Festival is one of Japan’s largest winter events and a must-visit for snow lovers. The festival showcases incredible snow and ice sculptures displayed throughout the city, with the most spectacular sculptures found in Odori Park, Susukino, and Tsudome. Although the festival officially kicks off in early February, many of the sculptures and exhibits will be available for viewing as early as late January. Visitors can enjoy snow and ice-themed activities, performances, and street food while exploring the beautiful winter landscapes of Hokkaido.

Why Attend:

• Marvel at massive ice sculptures and intricate snow art.
• Engage in winter sports activities like skiing and snowboarding in Hokkaido.
• Enjoy a unique cultural experience celebrating the season’s beauty and creativity.

2. Japanese New Year (Shogatsu) Celebrations

• Dates: January 1–3, 2026
• Location: Nationwide
• Overview: Shogatsu is Japan’s most important traditional holiday, celebrated on January 1st. The New Year marks a time for families to come together, honor ancestors, and look forward to a prosperous year. Travelers can experience traditional New Year customs, such as visiting shrines and temples for the first shrine visit of the year (Hatsumode), enjoying festive foods like osechi-ryori (traditional New Year’s dishes), and witnessing ceremonial New Year’s Day parades. Major shrines, such as Meiji Shrine in Tokyo and Fushimi Inari Taisha in Kyoto, are focal points for cultural and religious observances.

Why Attend:

• Experience Japanese traditions firsthand, including cultural ceremonies and food.
• Participate in Hatsumode at iconic temples and shrines.
• Enjoy festive atmospheres in major cities like Tokyo, Kyoto, and Osaka.

3. Aizu Painted Daruma Doll Festival (Aizuwakamatsu, Fukushima)

• Dates: Early January 2026
• Location: Aizuwakamatsu, Fukushima Prefecture
• Overview: Aizu Painted Daruma Dolls are a traditional symbol of good luck and perseverance in Japan. At this festival, held in Aizuwakamatsu, visitors can see and purchase beautifully painted daruma dolls, which are believed to bring good fortune in the year ahead. The festival features vibrant displays, local performances, and workshops where attendees can paint their own daruma doll to take home. The event highlights Aizu’s rich cultural heritage, and visitors can also explore historic sites like Tsuruga Castle and the Ouchi-juku post town.

Why Attend:

• Take part in traditional daruma doll painting for luck in the new year.
• Explore historic Aizuwakamatsu, home to iconic landmarks and scenic beauty.
• Enjoy local food and performances celebrating regional culture.

4. Tokyo Marathon Expo 2026 (Tokyo)

• Dates: Late January 2026 (Tokyo Marathon Expo)
• Location: Tokyo
• Overview: The Tokyo Marathon Expo is held in preparation for the Tokyo Marathon, one of the six World Marathon Majors. The expo showcases running-related products, services, and sports equipment and serves as a hub for runners from around the world to pick up race packets, attend seminars, and shop for marathon essentials. Even if you’re not participating in the marathon, the expo is a great opportunity to witness the excitement of one of the most well-known marathons globally. You can meet top athletes, check out the latest gear, and engage with fellow fitness enthusiasts.

Why Attend:

• Meet runners from around the world and engage in the marathon community.
• Explore the latest sports technology and running gear at the expo.
• Take part in fitness events and attend inspiring talks by marathon champions.

5. Oniyo Fire Festival (Kurume, Fukuoka)

• Dates: January 7, 2026
• Location: Kurume, Fukuoka Prefecture
• Overview: The Oniyo Fire Festival is a dramatic and symbolic event held at Dazaifu Tenmangu Shrine in Kurume. This festival marks the beginning of the new year by warding off evil spirits and welcoming good fortune. The highlight of the event is the symbolic burning of large torches by participants, creating a magnificent sight with the fire illuminating the shrine grounds. Visitors can join in the excitement by watching the fire-walking rituals and other cultural performances throughout the day.

Why Attend:

• Experience Japan’s fiery tradition of warding off evil spirits.
• Witness the fire-walking ceremony and enjoy the spectacular pyrotechnic displays.
• Immerse in the local culture of Fukuoka, including its regional food and history.

6. Nagasaki Lantern Festival (Nagasaki)

• Dates: Late January to Early February 2026
• Location: Nagasaki
• Overview: The Nagasaki Lantern Festival is one of Japan’s most colorful and visually stunning celebrations, held to mark the Chinese New Year. During the festival, thousands of colorful lanterns illuminate the streets of Nagasaki, creating a mesmerizing atmosphere. The event features traditional Chinese performances, lion dances, dragon parades, and cultural exhibitions. While the festival technically begins in February, many of the decorations and early events will start in late January. Visitors can also enjoy traditional Chinese foods and shop for lanterns and souvenirs.

Why Attend:

• Marvel at thousands of glowing lanterns in Nagasaki’s vibrant streets.
• Celebrate Chinese New Year with traditional dances, parades, and cultural displays.
• Savor authentic Chinese cuisine and explore the lively market stalls.

A January to Remember in Japan

These iconic events—the Sapporo Snow Festival, Tokyo Marathon Expo, Oniyo Fire Festival, Nagasaki Lantern Festival, and the Japanese New Year celebrations—showcase the depth of Japan’s cultural heritage, its love for sports, and its dedication to preserving ancient traditions. Whether you’re visiting to enjoy winter sports, witness stunning festivals, or explore Japan’s rich customs, these events provide the perfect way to experience the diversity and excitement of the country. January 2026 promises to be a month to remember, as Japan welcomes the world to celebrate its traditions, sports, and festive spirit.