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The 30 Best Summer Fashion and Beauty Items For 2025

The 30 Best Summer Fashion and Beauty Items For 2025

Who What Wear editor Allyson Payer in Mexico

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

We’re about a month out from the official start of summer, and the truth is, I’m kind of dreading it for certain reasons. I live in the South, and the sun, heat, and humidity gets old pretty quickly. But on the bright side, something I love about summer is shopping for it. I’m always happy to seize the opportunity to have a bit more fun with my wardrobe in the summer, and it’s also when some of my favorite types of beauty products are released (think new glowy cream blushes, bronzers, lip glosses, sunscreens, and air-dry hair products).

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